Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto
Yeal Stave, who directed the above vid, has a video portfolio here; he's directed other ads for such products as Clorox and Bounce.
It's the last thirty seconds or so of the video, focused on Photoshop manipulation of the still image, that I find most interesting: neck elongation, shoulder narrowing, cheek tightening, bigger eyes, new hair, and significant color redistribution.
Anyone who's used the clone stamp in Photoshop knows that this kind of retouching is a piece of cake, but to see it in time-lapse (as opposed to just before-and-after comparison stills) is to see photo re-imaging as a composition process with specific choices that reflect particular signifying elements in the facial structure.
Since I'm teaching a session on Photoshop composition (including the production of image/texts and animated .gifs) on Friday, the video gets me wandering down the old familiar wonder.lane where I contemplate what ultimately is done with the knowledge, tools, and skills students acquire in my courses. Learning to use Photoshop well doesn't take much time, and it's a powerful composition technology. I can't think of anything that could emphasize this more than the above video; at the same time, you have to know that students will do what they choose with what they learn in the academy.